10 Essential Cash Flow KPI and Metrics for 2024

ProAI - Insights
12 min readOct 17, 2023


Businesses should have a handle on their cash flow if they wish to succeed in the long-term. This means understanding and tracking right performance indicators (KPIs) that will help them make informed decisions about finances, as well as optimize their Cash Flow KPI. To assist with this process, here are 10 essential KPIs for 2024 which can provide insights into effective cash management: operating cash flows, forecast variance and more. With these metrics businesses can assess how healthy their financial state is while establishing areas of improvement needed going forward, all ensuring better handling of money than ever before!

Key Takeaways

  • Cash flow KPIs and metrics provide a quantifiable measure of financial health and performance.
  • Top 10 Cash Flow KPIs to track include Operating Cash Flow (OCF), Free Cash Flow (FCF) & Current Ratio.
  • Implementing effective cash flow tracking strategies can lead to improved financial performance & growth.

Understanding Cash Flow KPIs and Metrics

A graph showing positive cash flow over time

Monitoring a company’s cash flow through key performance indicators (KPIs) and metrics is extremely important for any business, as it allows them to predict future funds availability. Cash flow is the amount of money entering and leaving a company over time — both positive cash flows which adds up to profits, as well as negative ones- deduct from revenue. Knowing this data helps in decision making regarding expansion plans or settling obligations.

That said, having an accurate understanding of these KPIs plays an instrumental role in providing forecasting accuracy when planning out the financials of your organization. Enabling you make sound decisions with regards to capital allocation into different areas such investments that could boost Growth prospects.

Definition and Purpose

Paragraph 1: When it comes to financial performance and health, the utilization of specific metrics and KPIs associated with cash flow can provide companies a better understanding of their net operating cycle in order for them to make informed decisions.

Paragraph 2: Utilizing accurate data when monitoring such indicators is paramount as incorrect information could have serious repercussions on everyday operations, any investment strategies set forth by stakeholders or even dissatisfaction from those same parties.

Paragraph 3: Thusly, recognizing suitable cash flow KPIs and metrics that apply best towards one’s business needs as well consistent tracking Becomes incredibly important if reliable assessments into your organization’s fiscal stability are necessary.

Importance for Businesses

Cash flow KPIs and metrics are essential in keeping an eye on liquidity, predicting future cash flows, as well as making informed decisions. Monitoring key performance indicators (KPIs) allows businesses to gain insight into their present financial standing while also helping them predict potential issues they may face in the long-term.

Particularly noteworthy is forecasting of cash flows that enables companies to make educated choices with regards to management and strategic planning for success down the line. To do this effectively it’s important keep tabs on Operating Cash Flow (OCF), Free Cash Flow (FCF), Current Ratio, Days Sales Outstanding(DSO) , Accounts Payable/Receivable Turnover along with a few more such factors like Cash Conversion Cycle etc.

Asking questions like ‘How much free money does your company have?’, or if current assets cover current liabilities can be answered by monitoring these critical measures which lead you closer towards better decision making when concerning both short term needs but specially longer range goals .

Top 10 Cash Flow KPIs and Metrics to Track

A graph showing cash flow metrics and KPIs

We have now looked into the significance of cash flow KPIs and metrics for companies, so let’s look at ten crucial indicators that should be checked for efficient management of their money. Such information acts as a starting point to observe your enterprise’s financial state closely, thus enabling you to stay in control with respect to managing its cash flows. From Operating Cash Flow (OCF) all the way up till Forecast Variance — these are key performance measurements which provide insights related to different elements concerning operating cash flow capital and how effectively you manage funds in-house. Monitoring them will help keep your firm’s liquidity healthy and properly address any potential problems connected with monetary matters within your business setup easily.

Operating Cash Flow (OCF)

Operating Cash Flow (OCF) is a way to measure the amount of cash generated from core business operations, net income non cash, not including investments or financing activities. It can be computed by adding net income with non-cash expenses and adjusting for changes in working capital. The Operating Cash Flow Margin gives insight into how well profits are being managed, as positive values show efficiency while negative margins suggest losses have occurred.

Monitoring OCF helps companies assess their ability to generate money through daily functions as well as identify potential areas that need more attention when it comes to managing cash flow effectively — particularly around subtracting any type of non-cash expense from net income before arriving at an accurate reflection on funds received/expelled across all levels of operation over a certain period of time..

Free Cash Flow (FCF)

Cash Flow (CF) is the amount of cash generated by a business after repaying its short-term liabilities and investing in operating equipment. It reflects how well the company uses its resources and makes investments. To accurately calculate CF, one must calculate operating cash flow to consider all incoming and outgoing funds for day operations. Subtracting Capital Expenditures from this total figure will give Operating Cash Flow. Understanding what capital used to generate operating cash flow is important when evaluating a company’s financial standing

When FCF is high it implies that there are abundant sources of operational money along with surplus available finances which can be employed for extra investment opportunities or clearing debts as well as providing dividends to shareholders alike.. In order to make sure you understand things fully, take into account other key performance indicators such as Free Cash Flow (FCF), operating income, cash conversion cycle pay dividends alongside Capital Investment & Operational expenditure too!.

Current Ratio

Paragraph 1: To see if a company’s cash now can pay its short-term debts, the Current Ratio is measured with an ideal range being between 1.5 to 3. As it indicates liquidity and financial wellbeing of a firm, this tool displays how likely it will be able to cover liabilities in the close future.

Paragraph 2: A ratio that falls below what’s suggested could signify struggle for meeting payments within due date potentially leading overdue bills which become debt write offs eventually. Whereas favorable figures mean more solidity economically providing possibilities both on servicing responsibility as well as investing in growth goals related matters .

Cash Flow Coverage Ratio (CFCR)

The Cash Flow Coverage Ratio (CFCR) is an indicator of a company’s capacity to pay off its debt using cash flow generated by operations. It is calculated as the ratio between operating cash flow and total outstanding liabilities multiplied by 100.

A CFCR less than 1.5 would show that there are difficulties in making payment on time or ineffective administration of debts, while higher scores imply financial stability and robust management practices for handling loan repayments efficiently.

Thus, it reflects insight into a corporation’s aptitude when dealing with their debt obligations through assessment of their operational cash flows over liability amounts

Days Sales Outstanding (DSO)

The Days Sales Outstanding (DSO) indicates how many days a company requires on average to collect its receivables, and the days it takes is calculated by dividing the accounts receivable amount for the given period with total credit sales during that same time. After multiplying this result with x number of days in that span, one will get DSO which illustrates efficiency in collecting payments from clients after making a sale.

A high figure denotes lack of effectiveness when gathering dues as well as probable cash flow struggles while having low numbers could mean businesses are capable of operating cash flow efficiency enough to gather their money due punctually. Thus permitting companies monitoring DSO to appraise collections performance and adjust practices where needed so they can have better control over cash flows management processes.

Days Payable Outstanding (DPO)

Analyzing Days Payable Outstanding (DPO) helps to evaluate how successfully a business is utilizing its credit terms. DPO measures the average amount of time that it takes for a company to pay back suppliers and creditors, calculated by dividing total amounts owed with the mean accounts payable balance. A lower DPO implies efficient usage of line credits while higher levels may indicate potentially underutilizing such resources or ineffectual arrangements from vendors/creditors regarding repayment timespan. Monitoring this metric can provide comprehensive understanding about corporate working capital management as well as other financial operations performance indicators.

Accounts Receivable Turnover (ART)

Accounts Receivable Turnover (ART) is a measure of how well a company collects payments from its customers. This can be calculated by dividing the net credit sales with average accounts receivable, which evaluates the efficiency in debt collection over average number of days during an established period. A higher ART indicates that there are better mechanisms to recover money and secure healthy cash flow. Conversely, lower values may signify difficulties or extended payment terms in recovering debts owed. Monitoring ART helps businesses identify areas for improvement when it comes to collecting what they’re due while maintaining their overall financial health through steady cash flow management .

Accounts Payable Turnover (APT)

Accounts Payable Turnover (APT) provides an indication of how often a business is paying its creditors during any given period. This figure is calculated by dividing the total cost of goods sold and amount in credit purchases with the average balance held in accounts payable.

A low APT signifies that account terms are being effectively utilized, whereas a high rate indicates there may be opportunity to capitalize On existing credits or new suppliers offering greater facilities might be worth considering. Keeping track of these factors enables better management over working capital and general financial prosperity for the firm as whole.

Cash Conversion Cycle (CCC)

Cash flow and its conversion cycle (CCC) are crucial to the success of any company. This is a measure of how long it takes for investments in inventory or other resources to be turned into cash, which then determines available funds that can go towards growth opportunities. To calculate CCC, we look at metrics such as days sales outstanding (DSO), days payable outstanding (DPO), and average time held by companies before turning their stock into revenue — known as Days Inventory Outstanding (DIO).

A shorter Cash Conversion Cycle implies more money being freed up from inventory management processes, thus allowing businesses better control over their finances through effective cash flow management practices. By tracking these cycles closely on an ongoing basis firms can identify areas where improvement would benefit overall profitability, helping them reduce potential losses associated with unnecessarily tying up too much change in working capital or in inventories.

Forecast Variance

Monitoring the discrepancy between actual and anticipated cash flow on a regular basis helps businesses to keep improving their predictions, leading them towards more informed decisions. Forecast variance tracking offers several benefits which companies can make use of. They are able to determine whether they have taken into account all relevant factors when constructing models, modify any parameters if need be as well as improve the accuracy of financial projections.

Choosing the Right Cash Flow KPIs for Your Business

It is essential to carefully select the most suitable operating cash flow metrics, KPIs and metrics for your enterprise in order to promote resource optimization and proficiently track operating cash flow. Assessing industry demands, roles as well as business objectives can help you identify the best fitting kpis and metrics related to your organization’s financial situation which will provide better understanding of its current monetary status whilst facilitating prudent decisions towards progress and success. By zeroing-in on particular needs/goals within your company, it makes choosing relevant cashflow performance indicators easier enabling smarter moves that are beneficial for growth.

Implementing Effective Cash Flow Tracking Strategies

A graph showing the right cash flow metrics for a business

Implementing successful strategies for tracking cash flow is vital to ensure better financial performance and progress. Cash flow KPIs and metrics can be effectively monitored by utilizing finance management software, automation tools, visualization techniques, or Accounts Receivable Automation solutions.

These benefits include providing access to real-time data, streamlining the tracking process without manual errors, thus allowing organizations to make informed decisions more quickly while predicting future trends with greater accuracy. Regardless of what solution you select from ERP systems or accounting applications — if deployed properly it will enable your business a smoother monitoring experience when managing its cashflow related key performance indicators (KPIs) and other metrics within one secure system overall delivering improved results in terms of money inflow/outflows forecasts!

Common Cash Flow Challenges and How to Overcome Them

A graph showing how to implement effective cash flow tracking strategies

When it comes to running a business, cash flow issues are inevitable. Whether there’s an influx of slow-paying customers or unexpected costs arise, these dilemmas can be troublesome and put financial stability at risk. Knowing the common sources of strain on capital and implementing suitable strategies for maintaining a steady cash flow are essential components to long term success, as this will help steer past economic hurdles without compromising growth opportunities along the way.

Some steps businesses could take in order to ease their resource management would include: tightening credit terms, offering early payment discounts period total credit sales, cutting back unnecessary expenses. Improving inventory control measures amongst others — which all support healthy liquidity throughout different stages of operations by monitoring key performance indicators associated with cash flow regularly (KPIs & Metrics).

With such tactics being implemented proactively combined with analytical data feedback provided about stated KPIs & metrics , companies should see substantial improvements leading towards prolonged positive outcomes over time!

Case Study: Successful Cash Flow Management in Practice

A graph showing how to implement effective cash flow tracking strategies

Cisco Systems, a well-known technology firm, showcases how successful cash flow management can be. Through monitoring key performance indicators and metrics like free cash flow, operating cash flow as well as working capital ratio to determine areas in need of improvement or optimization allowing for better decisions that would ensure profitability long term is exemplary.

This instance demonstrates the importance of tracking relevant analytics when it comes to good financial control while ensuring sustainability down the line. Tracking proper kpis and metrics relating to your company’s current monetary status gives insight into ways you can actively maintain healthy flows thus leading towards continued success over time.


Cash flow management is pivotal for any business to achieve prosperity, which is why it’s essential that the right cash flow KPIs and metrics be tracked and monitored. By keeping track of these indicators a company can discern their fiscal condition in order to make sound decisions that will lead them towards Success.

Remembering this process never ends. Meaning enterprises must consistently improve strategies concerning tracking cash flows as well as tackle challenges immediately if they hope to maintain stability when it takes to collect when it comes finances over the long term period.

Frequently Asked Questions

What is the KPI for cash flow?

Operating Cash Flow, also referred to as CFO or net cash from operating activities, is a KPI of cash flow that assesses the the ability to pay all of a company’s debt payments in any given time period. This metric can be found on the first section within the Cash Flow Statement and should always be monitored carefully.

What is the best measure of cash flow?

The operating cash flow statement is the most accurate way of determining a company’s overall financial performance, which includes all aspects like the balance sheet and gross profit. Alongside this operating cash flow calculation, metrics such as cash ratio, available working capital and the cash conversion cycle can also be taken into account in order to measure a

Is free cash flow a KPI?

Free Cash Flow is an essential measure of a company’s financial performance. It ascertains whether there is enough positive or negative cash flow to pay for expenses and growth, making it critical data to track for businesses. Positive cash or free cash flow evaluates how much money the firm has available that can be used without impacting operations and investments.

What is KPI in financials?

Organizations use key performance indicators (KPIs) to measure and analyze their financial health. Key examples include total revenue per employee, gross profit margin, and operating cash flow — all of which help managers assess progress towards strategic goals in order to drive growth.

What is the difference between cash flow and profits?

Cash flow, an indicator of funds both received and spent by a business entity, is distinguished from the resulting net income that remains after all debts have been fulfilled.